Industries to Reduce the Sugar Content of Food

A good will agreement on sugar reduction was signed by eleven Estonian food industries and the Estonian Food Industry Association at the event attended by key Estonian media channels.


The aim of this agreement is to reduce the amount of added sugars by 10% by the year 2020, and 15% by the year 2025, compared to 2015. Reaching these goals will also mean the manufacturers will meet the objectives set by the World Health Organization and the European Commission.


The opening speech held by Sirje Potisepp, the CEO of the Estonian Food Industry Association, was followed by a presentation from Kristel Vene, a scholar of scent and taste at the Tallinn University of Technology, who spoke about the role of sugar in shaping the taste of food. She also explained how the senses adapt to different flavors. After the presentations, the guests were had the chance to enjoy the Estonian products, the sugar content of which will be significantly reduced over the coming years.

See the Estonian Public Broadcast news report on the event here